For 24 years, Kristina Z. Cruse has brought her expertise and experience in post production and editing to the Dallas-Fort Worth market. With a focus on creating authentic, personal connections–both in the edit suite and on the screen–Kristina has developed a loyal following with clients and agency partners as a go-to contributor for any video project. Formerly an editor at award-winning Dallas production houses FastCuts and Post-Op, Kristina’s reel includes cuts for both regional and national brands including Procter & Gamble, HEB, Home Depot, Cricket Wireless and CPS Energy.
“For me, editing is about finding the story hidden in the footage that has been shot,” Kristina says. “My job is to find the clues—the nuance in the glance, the truth in a reaction—that unlock the real emotion that will cause people to pay attention, connect and respond.”
Kristina holds a degree in Radio, TV and Film from Texas A&M University-Commerce. She currently lives in North Dallas with her husband, Jon, and their two children.