https://kristinazcruse.com/portfolio daily 1.0 2025-08-07 https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1754573013204-IG3H066VKE07I2KUMBE6/image-asset.jpeg broadcast - Visit Plano "Legacy West" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1754573013204-IG3H066VKE07I2KUMBE6/image-asset.jpeg broadcast - Visit Plano "Legacy West" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1754572326477-E19XTWL81NX0IJKGQM1X/image-asset.jpg broadcast - Visit Plano "Legacy West" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1754572896443-V6RZKRC3GY2566KIR49G/image-asset.jpeg broadcast - University Hospital "Bicentennial" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1531665381414-4MR85F9S4142TBUE7VJI/HEB_Rancher.jpg broadcast - HEB "Rancher" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1754572410605-LA9VKBY3DSM3OOTPILEI/UnivHospital_Bicentennial.jpg broadcast - University Hospital "Bicentennial" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1531665172768-3SRD1HM64USXZEA8G46J/TexasHealth_FamilyStory.jpg broadcast - Texas Health Resources "Family Story" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1531771301458-7J8A8G2PSVFGRJ9DZ002/DownyUnstopables_Fresh.jpg broadcast - Downy Unstopables "Fresh" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1754573614749-YNMJSQB59K227FSHP7UJ/image-asset.jpeg broadcast - Visit Plano "Boardwalk" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1531771007053-O9RB0SGZK4HHSP694ASH/CPS_MISSIONCONTROL.jpg broadcast - CPS Energy "Mission Control" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1531771275268-08MHPAW41TSMM3NWYU71/Grady_WeAreGrady.jpg broadcast - Grady "We Are Grady" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1532366823791-QPMOA477YILUSTU5EW5L/DownyUnstopables_Fresh.jpg broadcast - Downy Unstopables "Fresh" https://kristinazcruse.com/social daily 0.75 2021-01-27 https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1611763817790-45HXAFXDYH6TM6DGZLA5/image-asset.jpeg social - City of Plano "Bavette Grill" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1611763817790-45HXAFXDYH6TM6DGZLA5/image-asset.jpeg social - City of Plano "Bavette Grill" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1611764463368-KFFHI0DLL69066FEB281/image-asset.jpeg social - JC Penney "November Social" https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1611765046600-RFDCC1UNL94PLI0SZISN/image-asset.jpeg social - CiCi's "Garlic Parmesan Crust" https://static1.squarespace.com/static/5b4a55ea266c075193b82944/5fc92b5905265c636f13f005/5fc92cbcc88f0028dbc187e7/1607019708839/ social https://kristinazcruse.com/contact daily 0.75 2018-07-26 https://kristinazcruse.com/about daily 0.75 2025-08-07 https://images.squarespace-cdn.com/content/v1/5b4a55ea266c075193b82944/1532613469956-6F7VZKPWL6R5EXMA3Y4D/IMG_9510.jpg about - For 25 years, Kristina Z. Cruse has brought her expertise and experience in post production and editing to the Dallas-Fort Worth market. With a focus on creating authentic, personal connections–both in the edit suite and on the screen–Kristina has developed a loyal following with clients and agency partners as a go-to contributor for any video project. Formerly an editor at award-winning Dallas production houses FastCuts and Post-Op, Kristina’s reel includes cuts for both regional and national brands including Procter & Gamble, HEB, Home Depot, Cricket Wireless and CPS Energy. “For me, editing is about finding the story, and the energy hidden in the footage,” Kristina says. “My job is to find the clues—the nuance in the glance, the truth in a reaction—that unlock the real emotion that will cause people to pay attention, connect and respond.” Kristina holds a degree in Radio, TV and Film from Texas A&M University-Commerce. She currently lives in North Dallas with her husband, Jon, their two children and two fur babes.